Project of campain aimed at raising the awerness of brain tummors. It was untranslatable wordplay - in polish "guz" means tummor but diminutive of this word is "guzik" which means clothing button.
During the work we prepared research about brain tummors and socjal campaign about tummors and various type of cancer. We have posibillity to contact with a specialist in the field of non-invasive treatments. And after collecting information we describe target group, main problems (including comunication problems) found touch points with most intresting group - risk group - and finally done a brain dump (hihi) and prepare: idea, wording propoition and keywisual.
